RESUME

Expertise

User experience, information architecture, user research, design thinking methodology, persona development, empathy mapping, user flows, journey mapping, session facilitation, card sorting, tree testing, sitemap creation, wireframing, prototyping, quality assurance, strategic planning, marketing program development, content strategy, social media management, project management, time management

Tools

Sketch, InVision, Axure Xd, InDesign, Zeplin, Jira, Illustrator, Indigo.Design, MockFlow, draw.io, Photoshop, Adobe Experience Manager, WordPress, Salesforce Marketing Cloud

Experience

Daugherty Business Solutions – St. Louis, MO
Senior Consultant (UX Architect) — April 2020 – present

• Join agile transformation of growing UX team within a Fortune 500 financial company as a UX Designer
• Act as UX Designer on individual product team within the client-facing account portfolio
• Collaborate with Product Owner, Business Analyst, and UX Researcher to develop ideas and enhancements to regularly test with user base
• Deliver designs to tech team with proper annotations and functionality specs

HLK – St. Louis, MO
Senior UX Architect — March 2020 – March 2021
UX Architect — Dec 2017 – March 2020

• Develop and execute a discovery plan that includes stakeholder/user interviews, empathy maps, user maps, customer journeys, and content plans
• Establish and develop site and product architecture by creating sitemaps, information architecture, wireflows, and wireframes
• Collaborate with account, strategy, creative, and technology departments to develop the best user experience possible that meets business and marketing objectives for our clients
• Lead company-wide Design Thinking Methodology training
• Help build and develop the user experience department and establish agency-wide processes

HLK – St. Louis, MO
Strategist
Aug 2014 – Dec 2017

• Translate business objectives into strategic communications
• Highly involved in each campaign tactic from the ideation phase all the way through execution
• Act as UX lead on digital projects creating user flows, site map diagrams, wireframes, clickable prototypes and highly detailed user stories
  – Work closely with Art Director during design to keep brand strategies in top of mind
• Develop and oversee content initiatives from larger paid promotions and contests on social media to developing and utilizing a content messaging calendar for entire digital ecosystem
• Develop marketing automation programs centered around prospect acquisition, churn prevention and customer nurture

Integrity – St. Louis, MO
Project Lead and Content Strategist
Jan 2013 – Aug 2014

• Act as main contact between client and Integrity
• Manage client, budget and other team members throughout duration of project
• Content strategy development
• Gain basic wireframing skills
• Test products for quality assurance
• Develop multi-platform social media marketing strategies for clients in varying industries
• Increase technical proficiency in WordPress and Jira
• Write industry-related blog posts
• Lead or assist in client branding/rebranding efforts with creation of new taglines, brand book, design/logo direction and voice and tone creation
• Build sitemap diagrams
• Craft accurate user stories for developers to code from
• Work with design and development teams to implement web-based solutions for clients
• Solve problems by defining issue right away and working with UX lead and developers to solve said problem

Webspec Design – Urbandale, IA
Digital Specialist
May 2012 – Dec 2012

• Developed organic online marketing skills using on and off page search engine optimization
• Acquired knowledge in website management using WordPress
• Constructed quality copy for clients’ websites
• Managed company’s social media outlets
• Wrote and designed promotional company copy and handouts

Education

Iowa State University, 2008 – 2012
Major: advertising
Designated Area of Concentration: Spanish

Universidad Internacional Menendez Pelayo, 2010
Classes taken: International marketing, Advanced Spanish